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Google Business Profile Optimization for Local Businesses
When someone searches "plumber near me" or "best bakery in Quincy," Google doesn't just show a list of websites. It shows a Map Pack with three local businesses, their reviews, phone numbers, and directions. If your business isn't in that Map Pack, most local customers will never see you.
Your Google Business Profile (formerly Google My Business) is how you get into that Map Pack. We set it up properly, optimize every field, and put a strategy in place to keep you ranking above competitors in local search.
What We Optimize
- Complete Profile Setup: Business name, categories, description, service areas, hours, attributes, and every field Google offers. A complete profile significantly outranks an incomplete one.
- Category & Service Optimization: We select the right primary and secondary business categories and add your specific services with descriptions so Google matches you to the right searches.
- Photo & Media Strategy: Businesses with photos receive 42% more direction requests and 35% more click-throughs to their website. We'll help you add high-quality photos that showcase your work and build trust.
- Review Generation Strategy: We set up a simple system to help you consistently collect 5-star reviews from happy customers. Reviews are one of the top 3 ranking factors for local search.
- Google Posts: Regular posts on your profile signal to Google that your business is active and engaged. We'll help you maintain a posting schedule that keeps your listing fresh.
- NAP Consistency: Your Name, Address, and Phone number need to be exactly the same across every directory and listing on the web. Inconsistencies confuse Google and hurt your rankings.
Why Google Business Profile Matters
People doing local searches are ready to spend money. When someone types a location-based query, they're not browsing. They're looking to buy, book, or visit. Here's what the data shows:
- 88% of people who do a local search on their phone visit or call a business within 24 hours
- 46% of all Google searches have local intent
- The top 3 Map Pack results get the vast majority of local clicks
- Businesses with complete profiles are 2.7x more likely to be considered reputable
Without an optimized Google Business Profile, you're handing these customers to your competitors.
Included in Growth+ and Accelerate Plans
Google Business Profile optimization is included in our Growth+ ($250/mo) and Accelerate ($350/mo) web design plans. If you're on the Growth plan and want to add GBP optimization, contact us to discuss your options.
Frequently Asked Questions
What is a Google Business Profile?
A Google Business Profile (formerly Google My Business) is a free listing that appears when people search for your business or related services on Google Search and Google Maps. It displays your business name, address, phone number, hours, reviews, photos, and more. It's one of the most important tools for local businesses to attract nearby customers.
How does Google Business Profile help my business?
An optimized Google Business Profile helps your business show up in the Google Map Pack, the top 3 local results for searches like "near me" or location-based queries. That placement drives phone calls, website visits, and direction requests straight from the search results.
Is Google Business Profile free?
Yes, creating and maintaining a Google Business Profile is completely free. What we bring is the expertise to optimize it properly: complete profile setup, category selection, photo optimization, review strategy, and regular posting. That's what separates a listing that ranks from one that sits there.
How long until I see results from Google Business Profile optimization?
Many businesses see improvements in local search visibility within 2-4 weeks of a full profile optimization. Consistent posting, photo uploads, and review collection will continue to improve your visibility over the following months.
Ready to Elevate Your Online Presence?
Whether you need a new website, a redesign, or ongoing support, we're here to help your business grow online. Let's build something great together.
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